Waterworks Presentation Centre Condominium Sales Centre is an innovative 355-square-meter exhibition space that masterfully bridges industrial heritage with contemporary residential design, situated within a heritage-designated building in downtown Toronto. The centre, which garnered the prestigious Silver A' Design Award in Interior Space, Retail and Exhibition Design, exemplifies a sophisticated approach to adaptive reuse, preserving the building's original industrial elements while creating an engaging sales environment. The design deliberately maintains raw architectural features, including exposed brick walls and original boilers, while incorporating warm wood elements and worn leather furnishings to create an intimate atmosphere within the grand 9-meter-high ceilings. A distinguishing feature of the space is its innovative use of large-scale photography, where 52 custom oversized wall panels were strategically installed to create seamless visual transitions between actual and photographed spaces, challenging visitors' perceptions of reality and space. The design employs a careful balance of materials and spatial planning to honor the building's Art Deco influences while facilitating a natural sales process flow. The centre's layout incorporates kitchen and bathroom vignettes that showcase available finishes while maintaining harmony with the industrial aesthetic. This temporary installation, which operated until unit sales were completed, demonstrated exceptional design ingenuity by achieving its commercial objectives while respecting the building's heritage status and future purpose as a food hall. The project's success lies in its ability to create an immersive environment that tells the story of both the building's past and its future transformation, earning recognition for its innovative approach to exhibition design and heritage preservation.
interior design heritage preservation exhibition design architectural adaptation sales centre design industrial conversion
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