Tuborg, 50 Years In Turkey Beer Can

Tuborg, 50 Years In Turkey Beer Can

Tuborg, 50 Years in Turkey Beer Can is an innovative packaging design project that commemorates a significant milestone in beverage industry history through sophisticated typographic execution. Created by Christopher Colak and Project Director Ipek Celikkalp of I Mean It Creative Agency, this commemorative beer can design ingeniously incorporates the Turkish word 'elli' (meaning fifty) into various brand-relevant terms, creating a multilayered visual narrative that celebrates heritage while embracing contemporary design principles. The design, which earned the prestigious Golden A' Design Award in the Packaging Design category, features a distinctive typographic approach that integrates words such as 'profesyonellik' (professionalism) and 'guncellik' (actualism) into the visual composition, marking the first-ever typographic campaign of its kind for this particular beverage brand. The 50cl metal can design, measuring 307mm x 220mm, employs sophisticated printing techniques where separate color plates transfer designs onto a common blanket before final application to the can surface. This limited edition packaging design successfully navigates strict marketing regulations while maintaining creative integrity, incorporating multiple brand-related Turkish words containing 'elli' in the background layout. The design's innovative approach not only commemorates the anniversary but also engages consumers through exploratory visual elements, encouraging them to discover various words and meanings while enjoying the product. The project, launched in 2019, demonstrates excellence in combining brand heritage with contemporary design sensibilities, earning recognition for its creative solution to celebrating corporate legacy through packaging design.

anniversary design, typographic packaging, commemorative can, beverage branding, limited edition packaging, heritage celebration

— Adam Dawson