Rook Corporate Identity is a comprehensive visual branding system designed for a flagship cafe-delicatessen establishment, conceived and executed by Greek designer Manos Siganos. The identity system, which garnered a Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, encompasses naming strategy, logo design, and extensive applications across various touchpoints. The centerpiece of the identity is a sophisticated logotype featuring the word ROOK, with particular emphasis on the letter R that doubles as a monogram in certain applications, accompanied by a minimalist interpretation of a chess rook tower symbol. The design employs a refined color palette of black and gold against white backgrounds, creating a striking visual presence that communicates sophistication and strategic positioning. The typography utilizes Neutraface, a precisely crafted sans-serif typeface characterized by consistent line weights and sharp edges that complement the pointed features of the prominent R. The corporate identity system extends to a meticulously planned suite of branded materials, including menu holders crafted from wood with matte lacquer finishes, carefully sized placemats (45 x 30 cm), menu cards (9.5 x 5.5 cm), and various other applications. The material selection demonstrates a thoughtful approach to sustainability and tactile experience, incorporating ecological papers with distinctive textures and metallic offset colors that harmonize with the interior design elements. This identity system, developed between November 2013 and June 2014, represents a strategic approach to creating a cohesive brand experience that appeals to discerning customers with high aesthetic and culinary standards, while establishing a strong foundation for potential franchise expansion, particularly in locations of historical significance.
corporate identity design, cafe branding, minimalist logo design, luxury hospitality branding, visual identity system, strategic brand development
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