Roger That Inspirationlabs Corporate Identity

Roger That Inspirationlabs Corporate Identity

Roger That Inspirationlabs Corporate Identity is a poignant and purposeful visual communication system developed in response to the critical issue of youth suicide in the Netherlands. This comprehensive corporate identity project, designed by Ruud Winder of Rebrandt, emerged from a deeply personal narrative and transforms tragedy into a beacon of hope for young individuals seeking support. The design's foundation stems from a unique logo created by Rogier Hulst, a young designer whose untimely passing inspired the establishment of a youth support initiative. The identity system ingeniously incorporates a distinctive block-based design language that evolved from Hulst's original R-logo, creating a dynamic and flexible visual framework that symbolizes movement, freedom, and diverse pathways in life. This Iron A' Design Award-winning project in the Graphics, Illustration and Visual Communication Design category demonstrates exceptional technical excellence and strategic approach through its thoughtful integration of street art, print materials, and digital applications. The identity's most striking feature is its innovative block system, which represents the multi-faceted nature of youth experiences while maintaining a strong connection to its inspirational origins. The design successfully balances professional sophistication with approachability, utilizing a versatile color palette and modular elements that adapt across various communication channels while conveying a powerful message about mental health awareness and support accessibility.

corporate identity design, youth support initiative, visual communication system, block-based design, mental health awareness, brand identity development

— Adam Dawson