Rixing Go Digital Self Guided Service is an innovative digital transformation solution designed to preserve and communicate the cultural heritage of traditional Chinese letterpress printing through a sophisticated mobile web-based guided tour system. This comprehensive service design framework revolutionizes the visitor experience at the world's last remaining traditional Chinese type foundry by implementing a self-directed exploration model that seamlessly integrates digital technology with physical artifacts. The system employs a user-centered design approach, featuring strategically placed numbered points of interest (POI) throughout the facility, each corresponding to detailed digital content accessible via smartphone through QR code activation. The service operates through a responsive web platform compatible with both iOS and Android devices, eliminating the need for separate application installations while maintaining consistent display preferences across different devices. The implementation includes carefully designed environmental signage finished in Pantone 433C matte, harmonizing with the foundry's aesthetic, while the digital interface presents pre-recorded expert guidance, historical information, and technical knowledge through an intuitive user experience. This award-winning service, recognized with a Silver A' Design Award in the Meta, Strategic and Service Design category, addresses critical operational challenges by reducing staff workload and standardizing the quality of information delivery, while simultaneously enhancing visitor engagement through personalized exploration paths and post-visit content accessibility. The system's architecture encompasses comprehensive documentation of letterpress techniques, artifacts, and cultural significance, effectively transforming the traditional guided tour model into an efficient, scalable, and visitor-centric experience.
digital heritage preservation, interactive museum experience, self-guided tour system, cultural technology integration, service design innovation, visitor experience optimization
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