Risetta Packaging

Risetta Packaging

Risetta Packaging is an innovative, eco-friendly packaging solution that reimagines the traditional fruit box through contemporary design and sustainable materials, earning recognition with a Silver A' Design Award in the Packaging Design category. This groundbreaking design, created by Italian designer Giuliano Ricciardi, features a sophisticated construction method utilizing laser-cut plywood that enables a single sheet to form the entire container through strategic 45-degree folds, ensuring perfect structural integrity. The design incorporates deliberate ventilation holes that serve multiple functions: they enhance structural stability, facilitate air circulation for content preservation, and ingeniously accommodate cork supports that enable versatile display configurations. These cork supports, selected for their natural elasticity and water-resistant properties, elevate the packaging from the ground to prevent liquid accumulation while enabling modular arrangement for retail displays and temporary exhibitions. The packaging's dimensions of 500mm width, 300mm depth, and 260mm height are carefully calculated to optimize functionality while maintaining aesthetic appeal. The design philosophy behind Risetta Packaging represents a harmonious fusion of traditional craftsmanship and modern manufacturing techniques, particularly evident in its use of computer numerical control (CNC) machining for cork supports and precision laser cutting for the plywood components. This innovative approach to packaging design transcends its primary function as a container, transforming into a versatile piece that can serve as both a retail display solution and a domestic furniture element, exemplifying the principles of sustainable design through its multifunctional capabilities and eco-conscious material selection.

sustainable packaging, modular design, eco-friendly materials, laser-cut plywood, retail display system, innovative container

— Adam Dawson