Riba Leve Beer Label

Riba Leve Beer Label

Riba Leve Beer Label is an innovative packaging design that exemplifies the fusion of Brazilian cultural elements with contemporary visual aesthetics, created by designer Ruis Vargas and art assistant Thiago Siqueira. This distinctive beer label design, which earned a Bronze A' Design Award in the Packaging Design category, features a surrealistic reinterpretation of a mermaid figure, incorporating wings to symbolize the lightness of the beverage. The design employs a strategic color palette consisting of three special Pantone colors - magenta (812C), green (381C), and graphite gray (412C) - produced through flexographic printing techniques to achieve vibrant, tropical aesthetics while maintaining the authenticity of the hatched illustration technique. The label's dimensions of 160x80mm are thoughtfully organized into two distinct information areas, balancing aesthetic-conceptual elements with technical product details, while the gargaleira (neck label) measuring 80x40mm features a unique cloud-shaped cut that reinforces the concept of lightness. The intentional use of pink as the primary color marks a deliberate departure from traditional beer label conventions, specifically targeting a diverse consumer base including the female demographic and beach-going audiences. The design successfully overcomes the challenge of creating a synthetic yet striking image that maintains brand recognition while introducing innovative visual elements, demonstrating exceptional achievement in packaging design through its harmonious blend of functional requirements and artistic expression.

beer packaging design, mythological illustration, Brazilian visual identity, flexographic printing, beverage branding, consumer product labeling

— Adam Dawson