Remaking Art Brand Identity

Remaking Art Brand Identity

Remaking Art Brand Identity is an innovative visual communication design project that exemplifies the sophisticated integration of typography, symbolism, and brand transformation principles. The design's cornerstone is a meticulously crafted logo that ingeniously merges the letters 'R' and 'A' into a symmetrical composition, creating a reflection effect reminiscent of water's surface, which serves as a powerful metaphor for the brand's transformative essence. This comprehensive visual identity system, developed by Chinese designer Meng Shenhui, employs strategic use of linear elements across various applications, from printed materials to spatial design, effectively conveying the brand's commitment to cultural rejuvenation and artistic reimagination. The design's sophisticated approach maintains the brand's historical elements, such as the horizontal line symbolizing fairness and integrity, while seamlessly integrating them into a contemporary visual language. The project, completed in Shenzhen in 2022, demonstrates exceptional attention to detail in ensuring consistent brand expression across different platforms and materials, earning recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The visual system's strength lies in its ability to balance heritage with innovation, utilizing symmetry and integration as key design principles while maintaining scalability and adaptability across various applications, from product packaging to interior displays, creating a cohesive and memorable brand experience that effectively communicates the concept of artistic transformation and renewal.

brand identity design, visual communication, logo transformation, symmetrical typography, cultural rejuvenation, artistic innovation

— Adam Dawson