Relux Logo is a sophisticated visual identity system designed by Japanese creative director Kei Sato, representing an innovative approach to hospitality service branding. The design's cornerstone is a distinctive symbol comprising seven harmoniously arranged lines, meticulously crafted using the golden ratio to achieve optimal visual balance and aesthetic appeal. These lines serve a dual symbolic purpose, representing both human biorhythms - encompassing emotions such as joy and sadness - and the seven days of the week, creating a meaningful connection between time and human experience. The logo's signature color, designated as Relux Japan Blue, pays homage to traditional Japanese chromatic heritage while positioning the brand within contemporary design contexts. The symbol demonstrates remarkable versatility through its ability to function both as a standalone mark and as a repeating pattern, effectively bridging traditional Japanese design motifs with modern branding requirements. This innovative approach earned the design a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its excellence in visual impact and strategic communication. The logo's sophisticated implementation extends across various applications, from large-scale wall posters measuring 2912mm x 2060mm to intimate branded items such as hand towels and wash basins, demonstrating exceptional scalability and practical versatility in its design execution.
logo design, visual identity, Japanese branding, biorhythm symbolism, hospitality branding, pattern design
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