Rebud Healing Garden Branding Identity

Rebud Healing Garden Branding Identity

Rebud Healing Garden Branding Identity is a comprehensive visual communication system designed to represent a therapeutic botanical garden space, created by multidisciplinary designer Jingling Zheng in 2023. The identity system centers around the concept of renewal and healing through nature, featuring a distinctive logo that combines a heart-shaped flower embraced by leaf-like palms, rendered in soothing green and gentle off-white tones to evoke a sense of tranquility and restoration. This thoughtfully crafted branding solution encompasses various touchpoints including promotional materials, signage, and sustainable collateral such as multi-purpose admission tickets that double as beverage coasters, demonstrating a commitment to environmental consciousness. The design philosophy draws from scientific research highlighting nature's vital role in mental health and recovery, creating an inclusive visual language that communicates values of mindfulness, compassion, and resilience. The identity system supports diverse therapeutic activities within the garden space, from yoga sessions to artistic endeavors, while maintaining consistent visual cohesion. The project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies how strategic branding can enhance the experience of a healing environment through careful consideration of color psychology, sustainable materials, and meaningful symbolism. The design's success lies in its ability to create a visual narrative that supports the garden's mission of providing an accessible natural sanctuary for urban dwellers seeking respite and recovery.

branding identity, therapeutic design, sustainable graphics, botanical branding, healing environment, nature-inspired logo

— Adam Dawson