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Rebranding Packaging


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Rebranding Packaging

Rebranding packaging is a strategic marketing approach that involves changing the design, appearance, and messaging of a product's packaging to better align with the company's current brand identity and target audience. The goal of rebranding packaging is to create a more compelling and memorable product presentation that resonates with consumers and increases sales. Rebranding packaging can involve a range of changes, from subtle tweaks to a complete overhaul. For example, a company may change the color scheme, typography, or imagery on the packaging to create a more modern or sophisticated look. Alternatively, they may add new features, such as a window or handle, to make the product more convenient or visually appealing. In some cases, the company may even change the shape or size of the package to make it stand out on the shelf or fit better with the product's intended use. Rebranding packaging can be a complex process that requires careful planning and execution. It typically involves collaboration between marketing, design, and packaging teams to ensure that the new packaging aligns with the company's brand strategy and resonates with consumers. It may also require significant investment in new packaging materials, printing equipment, and marketing campaigns to promote the new look and feel. Overall, rebranding packaging is a powerful tool for companies looking to refresh their brand identity and stay competitive in a crowded marketplace. By creating a more compelling and memorable product presentation, companies can increase brand awareness, attract new customers, and drive sales.

packaging design, brand identity, marketing strategy, consumer behavior, visual communication

Matthew Walker

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Rebranding Packaging

Rebranding packaging is the process of changing the look and feel of a product's packaging to better reflect the company's current brand identity. This could involve changing the color scheme, logo, font, or any other visual elements of the package. It can also involve changing the shape or size of the package, or adding new features such as a window or handle. Rebranding packaging can help a company to better reflect its current values, mission, and target audience.

Packaging design, branding, graphic design, marketing, product packaging, logo design, product launch, packaging materials, consumer insights, creative design.

Robert Johnson


Rebranding Packaging Definition
Rebranding Packaging on Design+Encyclopedia

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