Real Madrid Official Store Official Store, Retail is an innovative retail space design that exemplifies the fusion of architectural excellence with brand heritage in commercial interior design. This flagship store, located in a prominent shopping district, represents a groundbreaking approach to experiential retail design through its sophisticated integration of multimedia elements, sustainable technologies, and modular exhibition systems. The 500-square-meter space, completed in 2013, employs a revolutionary concept based on creating an immersive stadium experience, utilizing cutting-edge LED technology and synchronized multimedia systems to recreate the atmosphere of live sporting events. The interior architecture incorporates three distinct exhibition zones - Textile, Merchandising, and Sports Equipment - featuring modular furniture designed with a Ready to Assemble system that enables maximum flexibility and sustainable transportation. The design, which earned the Silver A' Design Award in Interior Space, Retail and Exhibition Design category, showcases exceptional attention to sustainability through its implementation of energy-efficient LED lighting systems and optimized HVAC solutions with double sealing and intelligent air curtain technologies. The project's architectural language translates sporting heritage into spatial design through innovative use of materials, lighting, and interactive elements, while the BIM-based development methodology ensured precise execution of the complex design elements. The store's sophisticated environmental controls and modular display systems demonstrate a forward-thinking approach to retail design that balances commercial functionality with experiential storytelling, setting new standards for sports retail architecture.
retail design, experiential architecture, sustainable commercial interiors, modular exhibition systems, sports merchandise display, interactive retail space
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