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Razzmatazz Night Club Bar


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Razzmatazz Night Club Bar

Razzmatazz Night Club Bar is an innovative hospitality design concept that reimagines the traditional cocktail lounge through an immersive, multisensory experience inspired by Persian and Azeri carpet traditions. Located within the JW Marriott hotel in Baku, this 150-square-meter space transforms the ancient art of carpet weaving into a contemporary nightlife destination. The design concept uniquely inverts the traditional relationship between observers and Oriental rugs by creating an environment where guests are metaphorically transported inside the carpet itself. The interior features intricate patterns of digital pomegranate flowers crafted from wool and leather that extend across walls, floors, and ceilings, creating a seamless, enveloping experience. The technical implementation includes over 2,000 meters of RGB LED lighting integrated behind specially designed leather panels, controlled through DMX protocol and synchronized with low-resolution video screens to create dynamic lighting scenography. Designed by Henry Chebaane, this speakeasy-style destination overcomes the challenges of its windowless location by transforming it into an advantage, creating an intimate sanctuary disconnected from the outside world. The space earned recognition with a Silver A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category, acknowledging its innovative approach to experiential design. The project, completed after five months of design development and 38 hours of on-site lighting programming, represents a sophisticated fusion of traditional craftsmanship and modern technology, incorporating extensive research into Middle Eastern and Central Asian carpet-making traditions while pioneering new methods of narrative expression through lighting design.

oriental design, immersive experience, luxury nightlife, contemporary hospitality, lighting scenography, cultural fusion

Adam Dawson


Razzmatazz Night Club Bar Definition
Razzmatazz Night Club Bar on Design+Encyclopedia

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