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Rascally Liquor Alcohol Packaging


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Rascally Liquor Alcohol Packaging

Rascally Liquor Alcohol packaging is an innovative spirits packaging design that revolutionizes the presentation of new make spirit (NMS), the precursor to Single Malt Scotch Whisky. This distinctive design concept, which earned a Silver A' Design Award in the Packaging Design category, masterfully bridges traditional Scottish heritage with contemporary brand storytelling. The design's central theme, releasing the rascal within, is cleverly manifested through its architectural elements, featuring a bridge motif that forms the brand's distinctive double 'L' as its keystone. The packaging draws inspiration from Robert Burns' famous character Tam o'Shanter, incorporating illustrative elements that transform the traditional spirits bottle into a narrative vessel. The design successfully addresses the challenge of marketing an immature spirit by creating a desirable, distinctive brand identity that celebrates rather than apologizes for the product's youthful character. Utilizing stock glass bottles in 20cl and 5cl sizes, the packaging design employs sophisticated visual storytelling to elevate what could be perceived as merely a preliminary product into a desirable spirit in its own right. The illustration work, featuring Tam and his horse as iconic brand elements, adapts seamlessly across different variants, creating a cohesive visual language that speaks to both the product's Scottish heritage and its rebellious character. This award-winning design exemplifies how thoughtful packaging can transform market perceptions and create a strong brand identity, demonstrating excellence in both aesthetic appeal and strategic brand positioning. The design's success is further validated by its recognition at the A' Design Award competition, where it was celebrated for its innovative approach to packaging design and its ability to create a compelling brand narrative.

spirits packaging design, new make spirit branding, Scottish whisky packaging, heritage-inspired bottle design, innovative alcohol packaging, contemporary liquor branding

Adam Dawson


Rascally Liquor Alcohol Packaging Definition
Rascally Liquor Alcohol Packaging on Design+Encyclopedia

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