Rare Proportions Poster is an innovative series of graphic design works that explores the mathematical beauty of the Golden Ratio (1.618) through the lens of Brazilian biodiversity. Created by Brazilian designer Pedro Panetto, this collection of posters masterfully integrates precise mathematical proportions with artistic representations of Brazil's diverse fauna and flora, establishing a profound connection between natural beauty and geometric harmony. The project, developed between August and November 2019, employs sophisticated design techniques based on Phi calculations to create hierarchical structures and compositional elements that reflect the inherent mathematical patterns found in nature. Each poster in the series maintains strict adherence to the Golden Ratio while presenting unique expressions of Brazilian wildlife, utilizing a carefully curated color palette that celebrates the country's natural diversity. The project serves both as an artistic exploration and an environmental statement, highlighting the rarity and significance of Brazil's ecological heritage through symbolic illustrations and geometric precision. This innovative approach to environmental advocacy through design earned the work a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its excellence in combining aesthetic appeal with meaningful messaging. The posters demonstrate exceptional technical execution in their use of proportional systems, creating a harmonious blend of mathematical precision and artistic expression that effectively communicates the beauty and vulnerability of Brazilian ecosystems.
graphic design, golden ratio, Brazilian biodiversity, environmental awareness, mathematical art, visual communication
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