Rahimzadeh Jewelry Retail

Rahimzadeh Jewelry Retail

Rahimzadeh Jewelry Retail is an innovative interior design project that exemplifies the harmonious fusion of historical Persian architecture with contemporary retail aesthetics, situated in Tehran's historic bazaar district. This sophisticated retail space, spanning 75 square meters, draws profound inspiration from the iconic Mirror Hall of Golestan Palace, reimagining traditional Qajar dynasty architectural elements through a modern lens. The design's distinctive feature lies in its innovative use of 4x4 chromic cubes that cover both walls and ceiling, creating a transformative visual experience that pays homage to the traditional mirror work while introducing a futuristic dimension. The space's architectural narrative is further enriched by a dual-layer wall system that deliberately exposes the original brick ceiling behind the geometric arrangement of chromic cubes, creating a compelling dialogue between historical and contemporary design elements. This thoughtful approach to retail design, which earned a Silver A' Design Award in the Interior Space, Retail and Exhibition Design category, demonstrates exceptional spatial organization and material innovation. The project, completed in 2016 over a five-month period, showcases a sophisticated understanding of retail psychology through its strategic use of reflective surfaces and volumetric progression, where two-dimensional surfaces gradually evolve into three-dimensional forms as they ascend, creating an immersive shopping environment that honors the space's 113-year heritage while embracing modern retail requirements.

retail design, luxury jewelry interior, chromic cube architecture, contemporary Persian design, heritage retail space, reflective surface design

— Adam Dawson