Ragu Communication Stationery Brand Identity

Ragu Communication Stationery Brand Identity

Ragu Communication Stationery Brand Identity is an innovative corporate visual identity system that exemplifies minimalist design principles and sophisticated typography, created by Italian designer Eleonora Venzaga. This comprehensive brand identity project, which earned a Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, demonstrates a masterful integration of Bauhaus-inspired aesthetics with contemporary business communication needs. The design system encompasses multiple touchpoints including business cards, letterheads, generic customer cards, and stamp productions, all unified through a consistent visual language that emphasizes clean editorial grids and dynamic typographic arrangements using the Antenna typeface. The identity's distinctive feature lies in its sophisticated application of Pantone 286 Uncoated electric blue, printed in hexachrome, creating a striking visual presence while maintaining professional sophistication. The design philosophy behind this project centers on solving real business challenges through thoughtful visual communication, with particular attention to typography that extends beyond conventional borders, reflecting both stability and dynamism. Measuring 80mm x 50mm for business cards and 100mm x 150mm for other collateral, the system demonstrates meticulous attention to detail in its production specifications. Developed between September 2016 and March 2017, this brand identity system successfully balances the need for corporate credibility with creative innovation, establishing a strong visual foundation that effectively communicates brand values of solidity and versatility through its sophisticated minimalist approach.

brand identity, corporate design, minimalist typography, visual communication, stationery design, business collateral

— Adam Dawson