Radailiai Visual Identity is an innovative dual-purpose visual branding system that ingeniously combines two distinct brand identities within a single unified design, awarded the prestigious Silver A' Design Award in Graphics, Illustration and Visual Communication Design category. This sophisticated visual identity system employs a remarkable hexagonal logo design that presents different visual messages when rotated 180 degrees, effectively serving both a manor house and a dinosaur park through a single cohesive design element. The design's upper section incorporates a stylized arch fragment symbolizing the manor, complemented by diagonal patterns and water wave motifs that represent spa facilities and tranquility, while the lower section cleverly transforms into a stylized dinosaur when inverted. The visual identity system utilizes a refined color palette combining deep green with rose gold, establishing a solid, prestigious appearance for the manor aspect while seamlessly transitioning to represent the vibrant atmosphere of a dinosaur park. This comprehensive branding solution encompasses various applications including business cards, posters, envelopes, and gift bags, demonstrating exceptional versatility in maintaining brand consistency across different media. The project, developed in Klaipeda, Lithuania between December 2019 and May 2020, exemplifies innovative problem-solving in visual communication by successfully bridging two distinctly different target audiences - adults seeking sophistication and children drawn to playful elements - through a single, harmonious brand identity system that earned recognition at the A' Design Award competition for its creative excellence and strategic approach.
visual identity design, dual-purpose branding, logo transformation, hospitality branding, dinosaur park design, Lithuanian graphic design
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