RV Wine is a distinguished premium limited edition French wine, featuring an innovative packaging design that exemplifies contemporary sophistication and Parisian elegance. Created by designer Hu Jijun, this exclusive reserve wine, limited to 6,000 bottles, represents a harmonious fusion of traditional French wine culture and modern aesthetic sensibilities. The packaging design, which won the Bronze A' Design Award in the Packaging Design category, employs sophisticated production techniques including spot UV, hot stamp printing, and screen printing on recyclable PVC, demonstrating a commitment to both luxury and sustainability. The design philosophy draws inspiration from the refined fashion aesthetics of Paris, reflecting the brand's dedication to discovering and offering impressive wines that deliver exceptional value. With an alcohol content of 13.5% vol and a standard volume of 750ml, this wine embodies the deep-rooted French wine culture that has historically influenced global lifestyle and cultural preferences. The project, developed between April 2018 and August 2019 in Shanghai, addressed the challenge of creating memorable brand recognition through innovative packaging design while maintaining precise control over various special printing processes. The design underwent extensive market research, including quantitative surveys and qualitative interviews, to ensure effective brand image assessment and consumer appeal, ultimately creating a product that exemplifies the intersection of traditional wine craftsmanship and contemporary design excellence.
Premium wine packaging, French wine culture, contemporary design aesthetics, luxury beverage packaging, sustainable packaging materials, innovative print techniques
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