One of a kind Sub-Brand Packaging is an innovative packaging design solution that reimagines the traditional candle packaging paradigm through a contemporary lens, specifically created to appeal to younger demographics while maintaining brand heritage. This sophisticated design approach features a dual-packaging concept: a primary package with a removable label that doubles as interior decoration, and a specialized holiday edition incorporating customizable cling art elements. The design, which garnered recognition with an Iron A' Design Award in the Packaging Design category, exemplifies strategic brand extension through thoughtful material selection including paperboard, glass, and adhesive components, with precise dimensions of 85mm x 85mm x 180mm for the original packaging. The design's conceptual framework addresses the contemporary challenge of market differentiation while appealing to a more modern consumer base, incorporating key insights from extensive market research indicating that 90% of candle purchases are made by women seeking both decorative and emotional benefits. The innovative approach manifests in two distinct packaging variations, with the primary design featuring a dual-purpose label system that transforms into home décor, while the holiday variant introduces interactive customization elements allowing personal gift customization. This design solution demonstrates exceptional understanding of consumer behavior, particularly in addressing the documented trend of candles being used both for home ambiance and gift-giving occasions. The packaging system successfully balances brand heritage with contemporary appeal, incorporating customization trends and limited-edition design elements that resonate with modern consumers while maintaining functional integrity. The design's success was formally recognized in 2016 through the A' Design Award competition, which evaluates entries based on innovation, sustainability, functional efficiency, and aesthetic appeal among other criteria.
packaging design, brand extension, customizable packaging, consumer engagement, retail innovation, contemporary design
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