Nu Us Supplement Visual Identity is an award-winning comprehensive brand identity system designed for an immunity supplement product line, exemplifying minimalist design principles and strategic visual communication. The identity system features a sophisticated logotype that ingeniously combines four bold uppercase letters into a cohesive visual element, utilizing sleek typography that balances modernity with timeless appeal. The design's core concept revolves around a day-night supplement regime, visually represented through a striking black and white color scheme that symbolizes premium quality and temporal duality. The packaging design incorporates contrasting white bottles for morning capsules and black bottles for evening doses, enhanced by distinctive yellow sun and moon motifs that serve both functional and aesthetic purposes. Developed in response to increasing consumer focus on immune system support, the visual identity system encompasses multiple touchpoints including product packaging, business cards, and shopping bags, with precise specifications tailored to each application. The design successfully addresses the challenge of creating a tranquil, uncomplicated visual language while maintaining strong brand recognition, achieved through careful attention to typographic details such as consistent stroke weights and precise spacing. This work, recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional achievement in combining functional clarity with aesthetic sophistication, reflecting contemporary design trends toward minimalism while effectively communicating the product's premium positioning and health-focused benefits.
visual identity design, minimalist branding, pharmaceutical packaging, typographic logo, wellness branding, premium supplement design
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