Loggo

Loggo

Loggo is an incorrect spelling of the word Logo in English language, stemming from phonetic interpretation and common typing errors. While Loggo represents a misspelling, it's worth noting that in some Nordic languages, particularly Finnish, double consonants are common and natural, which might explain why some non-native English speakers might intuitively add an extra 'g'. In the context of design and visual communication, a logo (the correct spelling) refers to a graphic mark, emblem, or symbol used to aid and promote public identification and recognition of brands, organizations, or products. The confusion in spelling often arises from the word's etymology, which traces back to the Greek logos meaning word or reason. The proper term logo has evolved to become a fundamental element of visual identity design, serving as a cornerstone of brand communication and recognition. In professional design practice, logos undergo careful consideration in terms of typography, color theory, shape psychology, and scalability to ensure effective visual communication. The development of logos involves understanding principles of gestalt psychology, visual hierarchy, and brand strategy, while considering factors such as reproducibility across various media, cultural sensitivity, and long-term relevance. In the context of design competitions and awards, including the A' Design Award's corporate and brand identity design category, proper terminology and spelling are essential for professional credibility and effective communication in the global design community.

logo design branding visual identity corporate identity trademark symbol graphic mark brand recognition

— Louis Evans