Liu Fangling Pickled Radish

Liu Fangling Pickled Radish

Liu Fangling Pickled Radish is an innovative packaging design solution that revolutionizes the presentation of traditional preserved vegetables through its thoughtful integration of storytelling and functional design elements. The design encompasses a sophisticated gift box that narrates the authentic story of traditional pickle-making through illustrative elements depicting a mother-daughter duo cultivating radishes in a harmonious natural setting. The packaging system consists of an outer box featuring artistic illustrations and an ingeniously designed inner container that mimics the shape of radishes emerging from the ground, creating a meaningful connection between the product and its origins. The design employs environmentally conscious paper materials for the outer packaging and aluminum foil for the inner containers, offering both sustainability and practical benefits including enhanced portability, improved logistics efficiency, and superior product preservation. Each unit contains six 100ml portions housed within a 350x140x65mm outer box, striking an optimal balance between gift-giving appeal and practical usage. The design has demonstrated significant commercial success while earning recognition including an Iron A' Design Award in the Packaging Design category, highlighting its achievement in combining traditional food preservation methods with contemporary design sensibilities. The project exemplifies how thoughtful packaging design can elevate a traditional food product into a premium gift item while maintaining functional efficiency and environmental responsibility.

packaging design, traditional preservation, gift box innovation, sustainable materials, mother-daughter narrative, radish-inspired aesthetics

— Adam Dawson