Lei Shing Hong Forest Food Court Wall Art And Identity

Lei Shing Hong Forest Food Court Wall Art And Identity

Lei Shing Hong Forest Food Court Wall Art and Identity is a monumental visual communication project that seamlessly integrates environmental graphics and brand identity within a contemporary office building in Beijing. This extensive installation, spanning 6 meters in height and 150 meters in length, represents a sophisticated interpretation of the Forest in the city concept, creating a harmonious dialogue between urban architecture and natural elements. Designed by Jansword Zhu and team in 2019, the project employs sub-abstract illustrations and fluid strokes to transform a conventional office environment into a vibrant, biophilic space. The design's distinctive approach utilizes sub-transparent glass foil as its primary medium, incorporating tropical motifs and organic patterns that provide a refreshing contrast to the building's formal atmosphere. The installation's technical execution demonstrates particular innovation in its use of one-sided transparent materials, ensuring natural light penetration while maintaining visual impact. The project's success in balancing sophisticated design elements with playful visual language earned it the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its excellence in creating an environment that encourages social interaction and emotional well-being. The design's strategic implementation effectively addresses the challenge of seasonal limitations in Beijing's temperate climate by introducing perpetual tropical imagery, transforming the space into a year-round visual oasis that attracts both building occupants and local residents.

environmental graphics, biophilic design, corporate identity, architectural illustration, visual communication, spatial branding

— Adam Dawson