Leaves Message Card

Leaves Message Card

Leaves Message Card is an innovative stationery design that combines traditional greeting card functionality with sophisticated pop-up leaf motifs, exemplifying the intersection of nature-inspired aesthetics and practical communication tools. Designed by the creative team led by Art Director Katsumi Tamura, with Designer Takahiro Sugawara and Copywriter Toshiyuki Nagamatsu, this distinctive message card collection launched in July 2013 represents a thoughtful response to the growing appreciation for natural lifestyle elements in contemporary design. Each set comprises four unique cards with corresponding envelopes, measuring 105mm in height by 150mm in width, featuring carefully crafted pop-up mechanisms that bring seasonal foliage to life. The design philosophy behind these cards emphasizes the transformative power of quality design in modifying space and enhancing user experience, incorporating elements of surprise and lightness that enrich the act of personal communication. The cards' aesthetic appeal stems from their ability to capture the beauty of natural plant forms while maintaining functional simplicity, creating an engaging tactile and visual experience for both sender and recipient. This innovative approach to greeting card design earned recognition with a Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2014, acknowledging its excellence in combining artistic merit with practical functionality. The design successfully addresses the contemporary desire for meaningful personal communication tools that reflect environmental consciousness and aesthetic sophistication, while maintaining the intimate nature of handwritten correspondence.

pop-up greeting cards, nature-inspired design, seasonal stationery, leaf motif cards, Japanese design, eco-friendly communication

— Adam Dawson