Le Tour De Monde Series of European wines is an innovative packaging design concept that masterfully combines literary inspiration with wine classification, created by designer Valerii Sumilov. Drawing inspiration from Jules Verne's classic novel Around the World in 80 Days, this distinguished wine series features unique wraparound labels that showcase the architectural landmarks and cultural heritage of four European wine-producing nations: France, Germany, Spain, and Italy. The design employs a sophisticated vintage aesthetic that pays homage to the classic spirit of Verne's novels while maintaining contemporary appeal through its interactive packaging approach. Each bottle in the collection features a meticulously crafted label measuring 249 mm in length and 100 mm in width, which encircles the entire circumference of the bottle, creating an engaging narrative experience for consumers. The production process incorporates advanced printing techniques, including foil stamping, embossing, and tactile varnish application on high-quality artistic paper, resulting in a premium tactile experience. The design successfully overcomes the challenge of balancing detailed architectural illustrations with visual harmony, creating a cohesive storytelling experience that encourages consumer interaction at the point of sale. This exceptional packaging design, which made its market debut in 2015, was honored with the Golden A' Design Award in the Packaging Design category in 2016, recognizing its innovative approach to combining narrative storytelling with product presentation. The design's success lies in its ability to transform wine selection into an immersive cultural journey, effectively merging the rich traditions of European winemaking with sophisticated visual storytelling.
wine packaging design, vintage illustration, European landmarks, wraparound label design, interactive packaging, cultural storytelling
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