Journey Beyond Logo And Visual Identity

Journey Beyond Logo And Visual Identity

Journey Beyond Logo and Visual Identity is a comprehensive brand identity system designed to represent a non-profit organization dedicated to eliminating generational poverty through educational initiatives. Created by Iranian designer Nima Rahimiha in 2017, this visual communication project masterfully balances youth appeal with professional credibility through its innovative design approach. The identity system's cornerstone is a logo that ingeniously combines the concept of a path with a smiley emoji, symbolizing the optimistic journey toward global competence and economic empowerment. This design solution effectively addresses the dual challenge of appealing to both young beneficiaries (ages 12-16) and adult donors through its sophisticated yet accessible visual language. The visual system encompasses multiple touchpoints, including social media guidelines, stationery, promotional merchandise, and passport covers, all unified by an abstract pattern derived from the logo's three main visual elements. The design's success in meeting its objectives was recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2018, acknowledging its effectiveness in combining practical functionality with creative innovation. The identity system's strength lies in its ability to communicate complex organizational values through simple, memorable forms while maintaining visual coherence across various applications, demonstrating how thoughtful design can bridge generational gaps and support social change initiatives.

visual identity design, non-profit branding, youth-focused design, social impact graphics, logo system, brand communication

— Adam Dawson