Inspirational Hub - Grottini Showroom Brand Space is an innovative retail exhibition environment that revolutionizes the traditional showroom concept, transforming it into an interactive, experiential destination spanning 300 square meters. This Bronze A' Design Award-winning interior space, designed by Alessandro Luciani, represents a significant evolution in retail display environments, conceived as a sophisticated black box setting that strategically employs bright green brand elements intersecting with various functional zones. The space is architecturally organized around a recurring hexagonal motif that unifies different areas while serving multiple purposes - from museum-style display frames to communication surfaces and social gathering points. The design incorporates four distinct environments: museum, communication, technology, and social areas, each characterized by unique applications of the hexagonal theme through varied lighting, signage, music, and typography. The environment emphasizes sustainability through its careful material selection, featuring recycled wood, ecological wallpaper, natural wool carpets, eco-leather, and LED lighting systems, with climate control powered by the facility's own byproducts. The space employs over 950 meters of LED strips and 40 projectors, creating carefully orchestrated lighting scenarios that highlight products, materials, and branded messages despite the predominantly black interior. This revolutionary approach to showroom design transcends traditional product display, offering visitors an immersive social experience where they can interact, experiment with materials, explore color combinations, and draw inspiration from global design influences, ultimately facilitating the exchange of ideas and fostering creative innovation in retail design.
retail innovation, experiential design, sustainable showroom, hexagonal architecture, interactive exhibition, brand environment
We have 216.475 Topics and 472.432 Entries and Inspirational Hub - Grottini Showroom Brand Space has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Inspirational Hub - Grottini Showroom Brand Space today.