Inside Muses Book

Inside Muses Book

Inside Muses Book is an innovative publication that exemplifies excellence in print and published media design, created to showcase the four fundamental muses of contemporary retail design: Architecture, Furniture, Nature, and Art. This sophisticated publication demonstrates exceptional craftsmanship through its unconventional book format, designed to create an explorative and engaging experience that guides readers through a journey of discovery and new perspectives. The design incorporates circular graphic elements on the cover that symbolically represent the sensuous spheres of the four muses, creating a visual narrative that seamlessly integrates with the content. The publication features two distinct editions: a regular version with meticulous hand-sewn binding, and an executive hardcover edition housed in a premium clear acrylic box, reminiscent of museum vitrines displaying precious artifacts. Through its thoughtful combination of storytelling, illustrations, and photography, the book brings to life the marvels of contemporary art and design in retail spaces. The publication's design excellence was recognized with a Golden A' Design Award in the Print and Published Media Design category, acknowledging its innovative conceptual approach, effective communication, and outstanding visual impact. Created by Toby Ng Design, a Hong Kong-based design firm, the book represents a significant achievement in editorial design, successfully balancing aesthetic appeal with functional storytelling to create an immersive reading experience that celebrates the intersection of retail, art, and culture.

publication design, contemporary art, retail architecture, editorial excellence, visual storytelling, creative bookbinding

— Adam Dawson