Flighting is a marketing and advertising strategy that involves scheduling advertising activities over a period of time, alternating between periods of high and low intensity. This approach is effective in managing both short-term and long-term campaigns, allowing organizations to target their audience more effectively and gauge the response of their advertising efforts. In addition to its use in advertising, flighting can also refer to the scheduling of television or radio shows over a certain period of time. One important aspect of flighting is its ability to avoid wasting advertising messages on the same audience in a short span of time. By spreading out advertising activities, organizations can maintain the attention and interest of their audience over a longer period of time. This can be particularly effective for products or services that require a longer decision-making process or have a longer sales cycle. Another key aspect of flighting is its ability to adapt to changes in the market or audience. By monitoring the response to advertising activities, organizations can adjust their approach and messaging as needed. This flexibility allows for a more targeted and effective advertising campaign. Overall, flighting is a valuable tool for managing advertising campaigns and maintaining the attention and interest of an audience over a longer period of time. Its ability to adapt to changes in the market and audience makes it a versatile and effective strategy for organizations of all sizes.
advertising, marketing, scheduling, audience, response
Flighting is a concept in marketing and advertising, used to describe the practice of alternating advertising campaigns with cycles of high and low intensity. It is also used in media to refer to the practice of airing television shows or radio shows for a certain period, cease for a certain period, and then restart the airing of the show again. As a linguist, I can identify a number of equivalent words for Flighting in other languages including rotacismo (Spanish), rotation (French), dhukka (Yoruba), rotacija (Croatian), rotazione (Italian), vuruldak (Turkic), ratiko (Esperanto), aloitus (Finnish), and lühikese ajaga korduv reklaam (Estonian).
For SEO purposes, the equivalent words for “flighting” in other languages may be written as Spanish rotacismo, French rotation, Yoruba dhukka, Croatian rotacija, Italian rotazione, Turkic vuruldak, Esperanto ratiko, Finnish aloitus, Estonian lühikese ajag
Classifying the word Flighting as a part of speech, it is an adverb that describes actions such as fleeing or running away. Synonyms for the word Flighting might include escaping, running away, and evading. Antonyms for the word Flighting include approaching, engaging, and advancing. Cognates for Flighting include words such as Flight, Flighty, and Flightless. Variants of the word Flighting include Flighted and Flighten.
Morpho-etymology, Etymological Sources, Historical Corpus, Language Evolution, Philology.
The word “flighting” is an irregularly-formed neologism that has been adopted by the English language. It has been widely used in the media and entertainment industries, referring to a process of scheduling advertisements over a certain period of time. Its etymological roots have not been conclusively determined, yet its semantic development over time from its original meaning to its current usage can be traced. Its origin has been attributed to the Latin words for flight and fighting, suggesting that it refers to periodic advertising campaigns that occur in the same manner that two fighters might engage in multiple rounds of combat, or ‘flights’. Its morphological structure has been shifted from this Latin-based form to its English one, with the use of the -ing suffix denoting a continuous process. Its semantic development has not been bound to any industry; rather it has been used in a variety of contexts, mostly naturally or arbitrarily assigned by the speaker. Pragmatically, the use of “flighting” has seen a decreasing usage in its non-advertising contexts, and the word has effectively been “branded” in popular usage to designate the process of scheduling advertisements.
Etymology, Morphology, Flighting, Advertising, Scheduling
Flighting is an advertising strategy that involves spreading out advertising activities in a particular market over a period of time, so as to avoid wasting advertising messages on the same audience in a short span. Flighting is effective in managing the short-term and long-term campaigns of an organization, as it allows for the organization to target the audience more effectively and gauge the response of the advertising campaign. It is a concept that was popularized in the 1950s by Neil Borden, who stressed its importance in the management of advertising campaigns.
Advertising strategy, campaign management, target market, audience response.
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