Fenyangwang Liquor Packaging

Fenyangwang Liquor Packaging

Fenyangwang Liquor Packaging is an innovative packaging design that masterfully integrates Chinese cultural elements with contemporary design principles, specifically created to commemorate a three-decade milestone in enterprise history. This distinguished packaging design, which earned a Silver A' Design Award in the Packaging Design category, exemplifies the sophisticated fusion of traditional Chinese calendar aesthetics with modern packaging functionality. The design's conceptual foundation draws inspiration from the Chinese calendar, an essential daily tool in Chinese culture, ingeniously incorporating it as a visual metaphor for time and heritage. The packaging, measuring 145mm x 90mm x 235mm, features a meticulously crafted design that preserves calendar pages from thirty years prior, symbolically representing the enterprise's enduring commitment to quality and tradition. The design employs advanced printing technology on cardboard material, creating a visual narrative that connects the product's brewing date with its historical legacy. This innovative approach to packaging design not only serves its primary function of product protection but also communicates a compelling story of craftsmanship and temporal significance. The design's execution demonstrates exceptional attention to detail in its visual symbolization, effectively bridging the connection between time as a crucial factor in wine-making and the enterprise's three-decade journey of excellence. Developed between October and December 2020, this packaging solution represents a sophisticated understanding of both cultural significance and commercial presentation, establishing a meaningful dialogue between product heritage and consumer experience.

packaging design, Chinese calendar integration, liquor branding, cultural heritage, visual storytelling, premium packaging

— Adam Dawson