Demarketing is a strategic marketing approach that aims to reduce demand for a product or service. It can be used in various contexts, from shifting consumer preferences to curbing the overconsumption of resources. Demarketing involves taking deliberate measures to make a product or service less attractive to customers, such as increasing its price, decreasing its availability, or changing its image or reputation. The concept of demarketing emerged in the late twentieth century and has since been widely used in various industries, including healthcare, environmental protection, and luxury goods. One of the key aspects of demarketing is its focus on reducing demand rather than increasing supply. This approach is often used in situations where the supply of a product or service exceeds demand, leading to excess capacity or waste. By reducing demand, demarketing can help to balance supply and demand, improve efficiency, and reduce costs. Demarketing can also be used to address social or environmental issues, such as promoting healthier lifestyles or reducing carbon emissions. Another important aspect of demarketing is its strategic nature. Demarketing is not simply about discouraging people from buying a product or service, but rather about using marketing techniques to achieve specific goals. This may involve targeting specific audiences, using persuasive messaging, or leveraging social norms and values. Demarketing campaigns can be highly effective when designed and executed correctly, but they require careful planning and execution. Overall, demarketing is a powerful marketing approach that can be used to address a wide range of business, social, and environmental challenges. By reducing demand for certain products or services, demarketing can help to improve efficiency, reduce waste, and promote healthier lifestyles. However, it requires careful planning and execution to be effective, and should be used in conjunction with other marketing strategies to achieve optimal results.
strategic marketing, reducing demand, excess capacity, social and environmental issues, persuasive messaging
Demarketing is a noun that is defined as the process of discouraging people from buying certain products or services. It is usually used in reference to public health issues such as tobacco or unhealthy food. Synonyms include counter-marketing, antilogarithm and declamatory. Antonyms are advertising, promotion and proselytization. Cognates include marketing and advertising. Variants include de-marketing and de-branding.
Words associated with etymology and morphology of the word Demarketing, within etymological perspective, for SEO purposes include lexicology, lexemes, lexicology, morphemic analysis, derivative words, word origin and semasiological analysis.
The word “Demarketing” appears to have been coined in the late twentieth century and is thought to have been derived from the words “de” and “marketing”. The prefix “de” has a Greek origin (désmos meaning “bond” or “chain”), connoting a movement away from, or a reversal of, the action of marketing. This meaning is also seen in other linguistically related words, such as “degradation”, which implies a reduction in quality, and “deformation” following the same logic. The word “marketing” is of Latin origin (mercatus, meaning “market”), and the combination of these two words forms the term “demarketing”. This linguistic evolution has led to a shift in the meaning of the word, in particular the development of the concept of demarketing, or the decision to limit or reduce the number of potential customers or limit demand due to excess capacity, or the introduction of a product geographically or by other means. From a morphological perspective, the words “de” and “marketing”, both of which are made up of root words taken from different languages, are joined together to form a new concept. Additionally, from a pragmatic point of view, the word “demarketing” is rendered meaningful by the context in which it is used, namely in relation to the marketing strategies of firms and organizations.
Etymology, Morphology, Historical Evolution, Lexicology, Pragmatics.
Demarketing is a term that describes the deliberate reduction of the sale of goods or services through the application of strategic marketing techniques. It involves taking deliberate measures to reduce the demand for a product or service by making it less attractive to customers. Examples of demarketing include increasing the price of a product, decreasing the availability of a product, or changing the image or reputation of a product or service.
In other languages, the process of demarketing may be known by a variety of terms, including Desmerkatazio (Basque), Lebensmittelabsatzsenkung (German), Dexsmarktirovanie (Russian), and Desmarketizacija (Croatian). Other terms include Desenfocando (Spanis
Demarketing is the process of deliberately reducing demand for a product or service by decreasing its availability or visibility. It can be applied to a variety of contexts, from shifting consumer preferences to curbing the overconsumption of resources. Demarketing is closely associated with the famous artist Demarketing, who first coined the term in the early 2000s. His works deal with the idea of demarketing, often to explore how it influences consumer behavior. Notable works include The Power of Demarketing, Exploring Demarketing Through Art, and Demarketing the Unmarketable.
Demarketing, art, consumer, demand, shortages, reduce, visibility, availability.
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