Classical Raya Catalog is an innovative marketing publication that revolutionizes the traditional gift hamper catalog format by incorporating cultural elements and vintage music aesthetics. Designed to resemble a classic vinyl record sleeve, this unique catalog represents a sophisticated fusion of traditional Hari Raya celebrations and nostalgic musical elements. The publication features a meticulously crafted design where the front cover mimics a vinyl record sleeve, opening to reveal a simulated spinning record player that cleverly transitions into the catalog's content pages. This 34-page publication, measuring 19.5cm x 19.5cm, employs premium materials including 260gsm Art Card for covers and 105gsm Matt Art Paper for interior pages, enhanced with sophisticated finishing techniques such as die-cutting and silver stamping. The design philosophy extends beyond mere product presentation, aiming to create a collectible piece that celebrates Malaysian cultural heritage while elevating the standard of commercial catalog design. This innovative approach earned recognition with a Silver A' Design Award in the Advertising, Marketing and Communication Design category, acknowledging its success in bridging traditional cultural elements with contemporary design principles. The catalog's unique construction and thoughtful integration of Hari Raya musical heritage demonstrates exceptional creativity in solving the challenge of standing out in a saturated market, while simultaneously promoting cultural appreciation among younger generations. The design's success lies in its ability to transform a conventional product catalog into an engaging cultural artifact that resonates with both traditional and contemporary audiences.
catalog design, vinyl record aesthetic, cultural heritage, Hari Raya celebration, marketing innovation, premium publication
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