Chilled Milk Carton Carton is an innovative packaging design solution that exemplifies the evolution of premium dairy product presentation, specifically developed for the high-end milk market in China. Created by designers Kazuo Fukushima and Haruka Takeuchi, this sophisticated carton design represents a significant advancement in milk packaging, combining functional excellence with aesthetic refinement. The design features a distinctive purple color scheme, traditionally associated with nobility, complemented by white and gold accents that communicate premium quality and elegance. The carton incorporates advanced Extended Shelf Life (ESL) technology and employs a specialized cap-type pouring mechanism that enhances freshness and user experience. Available in three sizes - 900ml, 400ml, and 200ml - the design utilizes recyclable paper for the main body and plastic for the cap, demonstrating environmental consciousness while maintaining structural integrity. A notable design element is the prominent display of protein content (4.7g) and a gold-rendered silhouette of a cow, accompanied by botanical patterns that symbolize natural quality. The packaging's innovative features earned it a Bronze A' Design Award in the Packaging Design category, recognizing its contribution to advancing packaging design standards. The project, completed in 2023, represents a sophisticated blend of Japanese quality standards with contemporary Chinese market demands, targeting sophisticated consumers aged 30-50 who seek premium dairy products. The design's technical specifications include matte surface finishing and precise dimensional considerations that optimize shelf presence while ensuring practical functionality.
milk packaging design, premium dairy products, sustainable carton design, innovative beverage packaging, luxury milk branding, recyclable container design
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