Calx Station Logo and VI is a comprehensive visual identity system designed to embody youthful energy and professional brand service excellence, created by designers Vin Wen, Yinan Lyu, and Xi Chou. The design, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, features a bold and minimalist approach that effectively balances contemporary aesthetics with corporate professionalism. The visual identity system employs a distinctive combination of high-saturation blue and black, colors particularly resonant with younger demographics, enhanced by gradient white elements that introduce a futuristic dimension and stereoscopic depth. The logotype, constructed with clean linear forms and strategic radius curves, maximizes communication efficiency while maintaining visual impact through its architectural composition. This design solution emerged from extensive research into youth culture and brand communication, resulting in a visual system that successfully addresses the dual challenges of maintaining simplicity while achieving memorability. The design's implementation framework allows for versatile application across various media, incorporating geometric auxiliary graphics that complement the primary logo structure. The visual identity system, completed in Beijing between July and December 2017, demonstrates particular innovation in its approach to contemporary brand expression, utilizing advanced gradient techniques and modern typography to create a cohesive visual language that effectively communicates both professionalism and avant-garde sensibilities. The project represents a significant achievement in balancing corporate stability with youth-oriented design elements, earning recognition from the A' Design Award for its innovative approach to visual communication and brand identity design.
visual identity design, corporate branding, minimalist typography, gradient aesthetics, youth-oriented design, contemporary logo design
We have 216.552 Topics and 472.818 Entries and Calx Station Logo And VI has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Calx Station Logo And VI today.