Cala di Seta Wine Labels is an innovative packaging design project that exemplifies the harmonious blend of cultural heritage and contemporary aesthetics in wine label design. Created by Italian designer Giovanni Murgia, this sophisticated label series draws inspiration from the maritime heritage of Sardinia, particularly featuring the iconic Mangiabarche lighthouse as its central design element. The design brilliantly captures the essence of its geographical origin through a minimalist yet powerful visual language that incorporates the symbolic representation of sea, sand, and wind - the defining elements of the region's terroir. The labels employ advanced printing techniques on pearl paper, utilizing colored metal foils to create a dynamic three-dimensional effect that simulates the movement of waves, while incorporating Braille relief elements that add both tactile interest and accessibility. This Bronze A' Design Award-winning design successfully rejuvenates the image of a historic winery founded in 1932, presenting a fresh, contemporary interpretation that appeals to modern consumers while maintaining strong connections to its cultural roots. The technical execution features precise dimensions of 80 x 136mm on FASSON Frozen Quartz Pearl paper, enhanced with hot foil applications in three distinct color variations. The project, completed between February and April 2021, demonstrates exceptional attention to detail in its execution, combining practical functionality with aesthetic refinement to create labels that are both visually striking and commercially effective for the HORECA (Hotel/Restaurant/Café) market segment.
wine packaging design, maritime-inspired labels, contemporary minimalism, Italian wine branding, luxury beverage packaging, sustainable label design
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