Aznauri Vintage Brandy and Gift Box Label and Gift Box is an award-winning packaging design project that exemplifies sophisticated branding and premium visual identity in the alcoholic beverage sector. Created by designer Valerii Sumilov, this comprehensive rebranding initiative transformed a traditional Georgian brandy's market presence through meticulous attention to detail and innovative design elements. The design seamlessly integrates modern printing technologies with classical aesthetic sensibilities, featuring embossing, stamping, and special tactile polish techniques applied to high-quality paper substrates. The label dimensions of 100mm by 140mm are complemented by a distinctive bottle necklace, while the accompanying gift box demonstrates exceptional craftsmanship through the use of premium materials. The design philosophy successfully elevates the product's perceived value while maintaining brand recognition, incorporating elements that appeal to premium market segments. This sophisticated packaging solution, which earned the Silver A' Design Award in the Packaging Design category, demonstrates exceptional achievement in combining visual appeal with functional efficiency. The design's success lies in its ability to create an engaging consumer interaction experience, encouraging tactile exploration while effectively communicating the product's premium positioning. The project, initiated in 2018 in Kiev, Ukraine, represents a significant advancement in alcoholic beverage packaging design, successfully balancing traditional brand heritage with contemporary market demands through its innovative use of materials and printing techniques.
vintage brandy packaging, premium spirits design, luxury gift box design, Georgian brandy branding, alcoholic beverage packaging, premium label design
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