Aznauri Sparkling Wine and Gift Box Label and Gift Box is an award-winning packaging design that exemplifies the fusion of traditional Georgian nobility with contemporary luxury aesthetics. Created by designer Valerii Sumilov, this sophisticated design solution encompasses both the label and gift box for a premium sparkling wine product, featuring a meticulously crafted visual identity system that pays homage to aristocratic Georgian heritage. The design's centerpiece is a noble family coat of arms that serves as the primary logo, symbolizing status and ancestral luxury, while the bottle's neck is adorned with a distinctive necklace-shaped element that mimics precious jewelry. The implementation utilizes advanced printing technologies, including embossing, stamping, and specialized tactile polish applications on high-quality paper stock, creating a multi-sensory experience that engages both visual and tactile perceptions. The design's dimensions are precisely calibrated at 100mm by 70mm for the label, with the neck decoration featuring a complex, unique shape that enhances the overall premium positioning. This innovative packaging design, which earned a Silver A' Design Award in the Packaging Design category, successfully establishes a new market presence for sparkling wines while maintaining brand coherence through its sophisticated visual language and attention to detail in both functional and aesthetic aspects.
packaging design, luxury branding, wine label design, Georgian heritage, premium packaging, sparkling wine packaging
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