Away Face

Away Face

Away Face is a fundamental spatial design concept that refers to the orientation of furniture, architectural elements, or design components positioned to face away from the primary circulation paths or focal points within a space. This deliberate positioning strategy emerged from behavioral psychology studies and spatial design theories that recognize humans' inherent need for privacy and territorial control while maintaining social connectivity. The concept gained prominence in the mid-20th century as designers began incorporating more nuanced understanding of human spatial behavior into their work, particularly in open-plan environments. Away Face configurations create subtle psychological barriers and personal territories without requiring physical walls or partitions, making them especially valuable in contemporary design solutions for shared spaces. The implementation of Away Face principles can be observed in various settings, from office landscapes where workstations are oriented to provide visual privacy while maintaining accessibility, to hospitality environments where seating arrangements create intimate zones within larger spaces. This design approach has been recognized for its effectiveness in promoting focus and reducing visual distractions while simultaneously fostering a sense of security and comfort for occupants. The concept has evolved with modern workplace design trends and has been featured in numerous award-winning spatial designs, including those recognized by the A' Design Award competition in the Interior Space and Exhibition Design Category, demonstrating its continued relevance in contemporary design practice. Research has shown that Away Face arrangements can significantly impact user behavior, productivity, and social interaction patterns, making it an essential consideration in human-centered design approaches.

spatial design, behavioral psychology, territorial design, privacy solutions, circulation patterns, human-centered design

— Lucas Reed