Astra Make-up Company Re-branding

Astra Make-up Company Re-branding

Astra Make-up Company Re-branding is a comprehensive corporate identity transformation project that exemplifies strategic design thinking in contemporary brand evolution. This sophisticated rebranding initiative, executed between November 2017 and March 2018, represents a paradigm shift from traditional B2B marketing towards a consumer-centric approach, incorporating multiple touchpoints including typography, packaging design, digital presence, and visual communication. The project's cornerstone is its custom-designed typeface, which establishes a cohesive visual language across all brand communications, while elevated product photography and portrait imagery enhance the perception of product quality. The rebranding strategy emphasizes feminine empowerment through its Be You messaging, targeting dynamic, independent women while maintaining elegant simplicity in its design execution. The comprehensive scope encompasses corporate brochures, product catalogs, packaging redesign, and digital platforms, all unified under a fresh visual identity that bridges the gap between brand heritage and contemporary market demands. This strategic repositioning effort, which earned recognition with a Golden A' Design Award in the Advertising, Marketing and Communication Design category, demonstrates excellence in addressing modern branding challenges through integrated design solutions. The project's success lies in its ability to establish meaningful dialogue between the brand and consumers through multiple channels, including social media engagement, website functionality, and printed materials, while maintaining consistent brand values and visual coherence across all platforms.

brand identity, corporate rebranding, cosmetic packaging, visual communication, typography design, consumer engagement

— Adam Dawson