Art Stroyka Fest Identity of Family Festival is a sophisticated visual communication design project that masterfully integrates construction site aesthetics with artistic expression, creating a distinctive brand identity for a family-oriented cultural event. The design concept ingeniously draws inspiration from construction site signal markings, employing a strategic color palette of red, yellow, and green that corresponds to the residential complexes hosting the festival. At the heart of this identity system is the creative fusion of construction marking lines with an art easel symbol, effectively bridging the industrial and artistic domains. The typographic treatment exhibits a deliberate architectural influence, featuring a precise and technical style reminiscent of architectural blueprint annotations, emphasizing the harmonious coexistence of creativity within structured environments. Developed over a two-month period in Moscow and implemented in Samara city for the International Children's Day celebration on June 1, 2021, this identity system demonstrates exceptional versatility across various print and outdoor advertising applications. The design's innovative approach earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its success in combining practical functionality with creative excellence. The project's sophisticated execution challenges conventional perceptions by demonstrating how industrial elements can be transformed into engaging visual narratives, making it particularly effective for its target audience while maintaining professional design standards.
visual identity design, construction aesthetics, family festival branding, architectural typography, creative placemaking, cultural event design
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