Aroxa Certified Flavour Standards is an innovative packaging and branding system designed for professional sensory taste testing, representing a significant advancement in the field of flavor evaluation and quality control. This comprehensive design solution, created by Lucy O'Brien and Duncan Shotton, encompasses a sophisticated primary packaging system featuring an injection-molded polypropylene tub with a custom-designed vacuum-formed PET tray that precisely positions individual flavor capsules. The system's distinctive logo, known as the Florox, symbolizes a sensory explosion and directly mirrors the geometric arrangement of the capsules within the package, creating a cohesive visual and functional identity. The design, which won the prestigious Golden A' Design Award in the Packaging Design category, addresses complex technical challenges across more than 200 SKUs spanning six market sectors, while maintaining a premium, scientific aesthetic. The innovative structural design significantly improves user experience through enhanced capsule protection and accessibility, featuring digitally printed paper labels with silver-foiled logo details that allow for batch code overprinting. The secondary packaging utilizes matt-laminated paper over board construction, complemented by white core board inserts and polypropylene sleeves for the Uno secondary packs and refills. This sophisticated system revolutionized the market by enabling the creation of starter packs containing multiple flavors without cross-contamination risks, making professional taste training more accessible and efficient. The design's primary package dimensions of 86mm x 86mm x 34mm (W x D x H) optimize storage and handling while maintaining a professional presentation suitable for laboratory and training environments.
sensory evaluation standards, flavor quality control, professional taste testing, scientific packaging design, premium laboratory equipment, flavor training systems
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