Aroma

Aroma

Aroma is a term used to describe a distinctive and often pleasant odor or scent. In the context of design, aroma plays a significant role in various fields, including product design, interior design, and sensory branding. Designers carefully consider the aromatic properties of materials, such as woods, leathers, and fabrics, when creating products or spaces. The use of scent can evoke specific emotions, memories, or associations, making it a powerful tool for enhancing user experiences. In interior design, aroma is often incorporated through the use of natural materials, plants, or diffusers to create a desired ambiance. Scent can also be used to reinforce brand identity, as seen in the use of signature fragrances in retail stores or hotels. The study of aroma in design involves understanding the psychological and physiological effects of different scents on human perception and behavior. Designers collaborate with experts in olfactory science to develop scents that align with the intended purpose and aesthetic of a product or space. As the field of sensory design continues to evolve, the strategic use of aroma is becoming increasingly important in creating immersive and memorable experiences

fragrance scent odor olfactory sensory

— John Armstrong