Area Treat

Area Treat

Area Treat is a specialized surface finishing technique employed in industrial design and manufacturing processes to enhance the aesthetic and functional properties of specific regions on a product or material. This methodological approach involves the selective application of treatments, coatings, or modifications to designated areas while leaving other sections untouched, creating intentional contrasts or functional differentiations within the same surface. The process emerged from the evolution of industrial finishing techniques and has become increasingly sophisticated with technological advancements in material science and manufacturing capabilities. Area treating encompasses various methods including selective polishing, targeted texturing, localized chemical treatments, partial coating applications, and precision surface modifications, each chosen based on the specific requirements of the design intent and end-use application. This technique is particularly valuable in product design where different surface characteristics are required within the same component, such as combining grippy textures with smooth surfaces on handheld devices, or creating visual interest through contrasting finishes on furniture pieces. The methodology has gained significant recognition in contemporary manufacturing, with its applications being celebrated in design competitions including the A' Design Award's Product Design Category, where innovative uses of area treating have demonstrated its potential for enhancing both form and function. The technique requires precise control over treatment boundaries and careful consideration of material properties to ensure seamless transitions between treated and untreated areas, often necessitating specialized tooling and sophisticated process controls to achieve consistent, high-quality results.

surface finishing, selective treatment, industrial design, material modification, texture contrast

— Lucas Reed