Aquetha Branding And Packaging

Aquetha Branding And Packaging

Aquetha Branding and Packaging is an innovative design project that revolutionizes the presentation and perception of aged sake through an artistically conceived online gallery platform. This sophisticated branding and packaging initiative transforms traditional Japanese aged sake into curated works of art, featuring hand-crafted glass bottles created by distinguished glass artists. The design encompasses a meticulously crafted bottle that embodies the passage of time through its gravity-influenced form and natural roundness, complemented by transparent labels produced using blank letterpress printing techniques. The packaging system includes a thoughtfully designed outer box with a distinctive timeline-expressing dent between the lid and main body, measuring 135mm × 135mm × 165mm, which enhances the presentation of the flask-shaped bottle. The project addresses the challenge of repositioning aged sake, traditionally a minor category in Japanese sake, by elevating it through sophisticated design elements and an art gallery approach to presentation. The online platform functions more as a cultural space than a conventional e-commerce site, emphasizing the experiential aspects of the product through minimalist, white-based visuals and delicate linear elements. This innovative approach has successfully attracted new demographics, particularly Western spirits enthusiasts and younger consumers, while simultaneously addressing sustainability concerns by transforming idle sake inventory into valuable assets. The project, recognized with a Silver A' Design Award in the Packaging Design category, demonstrates exceptional integration of artistic craftsmanship, sustainable business practices, and contemporary digital presentation methods.

sake packaging design, artisanal glass bottles, luxury beverage branding, Japanese craft spirits, sustainable sake marketing, premium alcohol packaging

— Adam Dawson