Anlan Branding Brand Identity

Anlan Branding Brand Identity

Anlan Branding Brand Identity is a comprehensive visual communication design project that exemplifies the evolution of contemporary beauty brand aesthetics, developed through a sophisticated approach to typography, symbolism, and color theory. The design system, created in 2021-2022, represents a significant departure from traditional feminine beauty brand identities by incorporating a balanced fusion of rigidity and softness in its visual language. At its core, the identity features a meticulously crafted logotype with precisely rounded corners, maintaining a clean and minimalist appearance while conveying modern femininity. A distinctive flower pattern, derived from the letter 'A', serves as a secondary design element that reimagines conventional beauty symbolism. The strategic choice of purple as the primary brand color introduces a bold and contemporary dimension to the identity system, challenging established industry conventions. The design's innovative approach extends to its comprehensive application across various touchpoints, including stationery and packaging systems, demonstrating exceptional versatility and coherence. This identity system, which won an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases remarkable technical excellence in its execution, particularly in its careful consideration of visual balance, typography refinement, and systematic implementation. The project's success lies in its ability to effectively communicate a modern, independent interpretation of beauty while maintaining functional clarity and brand recognition across different scenarios, ultimately contributing to the evolution of visual communication in the beauty industry sector.

brand identity design, modern femininity, visual communication, beauty branding, typography design, corporate identity

— Adam Dawson