Ancora Brand Identity

Ancora Brand Identity

Ancora Brand Identity is a comprehensive visual communication system designed for a specialty fountain pen and stationery retail establishment, representing a thoughtful return to analog communication in an increasingly digital world. The identity system, created by a Japanese design team led by creative director Keiichiro Yanagi, masterfully balances traditional craftsmanship with contemporary design sensibilities. The brand identity's cornerstone is its symbol mark, which features a handwritten line emanating from a fountain pen tip, incorporating an A at its center to reference the brand name. This visual system employs a sophisticated color palette that celebrates the vibrant world of ink through carefully crafted droplet motifs and handwritten elements. The design philosophy emphasizes the ritualistic aspects of writing, from the meditative process of filling a pen with ink to the preliminary scribbles that precede meaningful communication. Notable for its ability to unite simplicity with complex customization options, the identity system supports a unique retail concept where customers can personalize their writing instruments and even blend inks using cocktail shakers, creating an immersive brand experience. This innovative approach to stationery retail earned the project a Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its excellence in merging traditional writing culture with contemporary retail experiences. The identity system's implementation extends across various touchpoints, creating a cohesive brand environment that celebrates the tactile pleasure of analog communication while maintaining a sophisticated, modern aesthetic appeal.

brand identity design, fountain pen retail, analog communication, visual branding, Japanese design, stationery branding

— Adam Dawson