Alita Bottle Design And Labels

Alita Bottle Design And Labels

Alita Bottle design and labels is a comprehensive packaging design project that exemplifies excellence in beverage branding and visual communication, created by Lithuanian designer Asta Kaušpėdaitė of Studija Creata. This sophisticated redesign encompasses multiple elements including a new bottle structure, renewed logo, distinctive monograph, capsule, and label designs for one of Lithuania's oldest and most recognized sparkling wine producers. The design solution masterfully balances classical champagne category elements with contemporary aesthetics, incorporating traditional production values while maintaining a modern, lightweight visual appeal. The project, completed in late 2016, addresses the complex challenge of establishing a clear hierarchy across thirteen different product variants, successfully differentiating between classical and fine sparkling wines through thoughtful design elements. The packaging system utilizes a 750ml glass bottle with dimensions of 88mm width by 320mm height, employing flexographic printing techniques for label production. The design's excellence was recognized with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to increasing brand awareness while emphasizing classical production methods, premium raw materials, and superior quality. The comprehensive rebranding strategy successfully elevates the product's market position through careful attention to detail and sophisticated design elements that enhance consumer engagement with various sparkling wine types and flavors.

beverage packaging design, sparkling wine branding, premium bottle design, label design innovation, Lithuanian wine packaging, luxury beverage packaging

— Adam Dawson