Aguazul Structural & Graphic Design

Aguazul Structural & Graphic Design

Aguazul Structural & Graphic Design is an innovative packaging design solution that revolutionized the mineral water market through its sophisticated integration of structural and graphic elements. Created in 2012-2013, this design project exemplifies the seamless fusion of form and function in contemporary packaging design, drawing inspiration from the scientific principle of osmosis - the fundamental process behind water purification. The design features a distinctive PET bottle silhouette that commands strong shelf presence while embodying the brand's core values of purity and technological advancement. The structural design incorporates pure, simple, and iconic forms that reference scientific precision while simultaneously conveying the refreshing and delicate nature of water as a natural, healthy beverage. The project's comprehensive scope encompassed both three-dimensional structural design and graphic elements, including a reimagined logo and label design that strengthens brand communication. The bottle's dimensions of 200mm x ø60mm were carefully calculated to optimize both aesthetic appeal and functional requirements, while the production utilized blown molded PET technology and crystal OPP label flexography printing to achieve superior quality results. This design innovation earned recognition with an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to the field of packaging design through its successful marriage of technical excellence and creative vision. The project demonstrates how strategic design thinking can effectively rejuvenate a brand's market position while maintaining manufacturing efficiency and meeting rigorous industrial standards.

structural design, packaging innovation, water bottle design, brand identity, PET packaging, graphic integration

— Adam Dawson