In the contemporary market of consumer electronics, there is a distinct difference between affordable designed products and premium designed products. A designer’s challenge is to create products that are aesthetically appealing and have the potential to draw the attention of potential customers in spite of their cost limitations. Affordable products typically rely on readily available components and tend to focus on utilitarian design elements, with minimal display and interactional sophistication. On the other hand, premium products focus more on the luxury of the user experience; the main goal is to create an aesthetically pleasing product with ample interactive display capabilities. This requires more intricate components and more imaginative designs, in order to make the user experience memorable and differentiated from the more affordable options. In many ways, the design of these two types of products come together at the engineering level, but their objective and desired outcome are quite different.
Form-factor, aesthetic appeal, functionality, ergonomics, innovation.
The creation of affordable consumer electronics design and premium consumer electronics design are based on a delicate balance between cost and quality. In order to maintain a competitive edge in the market, designers must finely craft a design that is visually pleasing, yet cost effective. Generally speaking, when creating an affordable product, designers must focus on the most necessary features and create a product with a streamlined look. Conversely, when creating a premium product, designers must strive for aesthetics, introducing new features and the utilization of more expensive materials. A well-crafted design can create synergy across a product line, allowing consumers to find products that fall within their desired price point. In addition, the use of modular design principles can also reduce cost while still providing a product with a high-end look and feel.
Cost, Aesthetics, Features, Modular, Synergy
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